But who ARE you, really? Most clients that approach you as a professional want to know who you are in an elevator pitch. Your personal brand helps them to distinguish you from the others that do something similar to what you do.
Standing out is just one of the significant elements of personal branding. Within many fields, name-recognition goes a long way towards establishing
authority and credibility. Your followers, clients, prospective employers, and the rest of the world will get to know you based on what you bring to the table. The development of your platform will scale with the work you do, and as the amount of projects you work on grows, you’ll be able to scale your platform to suit.